ANALISIS USAHA DAN STRATEGI PENGEMBANGAN USAHA KECIL MENENGAH (UKM) GETHUK TAKE, TAWANGMANGU KARANGANYAR

<em>The research aims to determine the amount of costs, revenues, profits, and business efficiency, conditions internal factors external factors, develop alternative development strategies, strategic priorities that are suitable for developing UKM Gethuk Take. The basic method is descriptive analytical method. determining location purposive. Determination key informants done puposive. analysis used (1) efficiency (2) IFE EFE matrices (3) IE SWOT (4) QSP matrix. results showed total costs incurred by Take in December 2020 IDR 146,528,402.78 with fixed 4,127,902.78 variable 142,400,500. Receipts 176,622,00. Profit 30,093,597.22. Business 1.26 meaning already efficient running its business. main influence capital carried out independently (strengths) management marketing less than optimal (weaknesses). factor affecting proximity tourist attractions (opportunities) Covid-19 outbreak has reduced people's purchasing power limited tourism activities (threats). There 14 strategies generated from priority maximize use all digital taking advantage developments information communication technology.</em>